Armani Exchange

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    In 1991 I had an intuition, and I called it A|X. Looking at the reality of the street, before it became just another vogue, I created fast, affordable metropolitan clothing for the young generations or those with a young mindset. The spirit persists today in apparel and accessories that speed forward to an urban drum keeping the quintessential effortlessness and the active stance of the GA DNA.”

    Giorgio Armani

    Since its foundation, the concept of exchange has always been a key element for the brand: starting from a cultural exchange between Italy and the United States, between Milan and New York. One being the city where Giorgio Armani decided to build his life and career in, and one where Armani Exchange was first launched, with a store in SoHo, offering Italian style and know-how to the new American generations.Armani Exchange celebrates the beauty of diversity as well as society’s cultural melting pot: everybody is unique, everybody is important.Armani Exchange provides contemporary basics for all, encouraging individuals to express their individuality and confidence.Armani Exchange is pop-driven, energetic and highly ironic.


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